SIMS METAL MANAGEMENT
Showing the elements for transformation
Agency: DesignDavey
Role: Concept, Design and Artwork
SIMS ANNUAL REPORT
For Sims Metal Management annual report design, I used abstract shapes and elements of the periodic table to illustrate the melting and transmutation of metal, in turn representing the progress of the year. This is complemented by growing concentric line patterns, to signify the evolution of the company's 5-year plan.
