01 / Paralympics Australia · Paris 2024
VIRTUAL
STADIUM
From a virtual seat to a world of support.
2025 WEBBY AWARDSNomineeTechnical Achievement ↗02 / Overview
We took the virtual seat.
And built a stadium around it.
For Paris 2024, Paralympics Australia’s Virtual Seats campaign became an immersive digital destination. A place to explore, discover athlete stories and show support for the Australian team.
THE CHALLENGE
Build on the Tokyo 2020 Virtual Seats campaign and create a more meaningful connection with the Australian Paralympic Team. Supporters needed more than a shareable asset: they needed ways to play, discover and connect with athletes.
THE IDEA
Take the experience beyond the purchase of a seat. Create a playful virtual stadium where supporters could discover athlete content, explore with an avatar and leave messages of encouragement.
MY ROLE
I led the campaign visuals, stadium art direction, UI, Speedy’s visual direction and motion direction. Working with SLIK’s multidisciplinary team, I brought those elements together into a connected supporter experience.
03 / From donation to participation
A seat was
just the beginning.
A personalised Virtual Seat became part of a bigger experience, connecting fundraising with exploration, content and messages of support.
A world to explore.
Select a point to look closer
01 / Explore
Find your own way.
Walk, run and jump with Speedy. The arena’s paths and platforms turned the campaign into a place to discover at your own pace.
02 / Discover
Get closer to the athletes.
Content screens brought athlete stories, behind-the-scenes moments and Games information into the stadium. Information became part of the world to explore.
03 / Connect
A place to get behind the team.
The AUS Squad zone brought messages of encouragement into the experience, connecting individual supporters with the Australian Paralympic Team.
- 01 / PERSONALISE
Make it your own.
Personalise a Virtual Seat with a name and team stickers.
- 02 / EXPLORE
Find your way.
Move through the venue with Speedy and discover its different zones.
- 03 / DISCOVER
Get closer.
Explore athlete stories, behind-the-scenes content and Games information.
- 04 / CONNECT
Show your support.
Add encouragement for the Australian Paralympic Team.
04 / One connected visual world
Meet Speedy.
Stay for the stories.
Speedy gave supporters a playful way to inhabit the stadium: walking, running, jumping and celebrating as they explored.
Campaign graphics, the venue, content screens and motion worked together to make the experience feel like one world.
- Character
- A playful guide through the stadium.
- Interface
- Clear destinations and content within the environment.
- Motion
- Movement and celebration that brought participation to life.
05 / More ways to participate
A shared experience.
More than one way in.
Accessibility informed colour, type, language and navigation. A dedicated alternative interface gave supporters another way to reach key content beyond the immersive environment.
Designed around different needs.
The team worked with Paralympics Australia, Para-athletes and accessibility consultants. The 3D stadium had screen-reader limitations, so the alternative experience provided a separate route to content. SLIK describes it as closely following AA standards.
Read about the accessibility approach ↗06 / Impact & credits
Support that went
beyond the seat.
Paris 2024Campaign scoreboard
- New donors
- 10,332
- Donated
- $908,500
- Messages of support
- 10,302
- Brand engagement
- 400 hours
Campaign results reported by SLIK ↗