Everyday Rewards
Everyday Rewards — Transform Every Day
Everyday actions, transformed into tangible rewards.
RoleSenior Art Director
AgencySLIK
ClientEveryday Rewards
The challenge
Make the value of Everyday Rewards feel immediate, simple and engaging. The creative needed to work across partners, member actions and formats while remaining recognisable.
The creative idea
Transform Every Day makes familiar member actions — shopping, scanning and boosting — tangible through a playful 3D world built around the app. A shared visual language connects the different partner benefits.
My role
As Senior Art Director at SLIK, I helped shape the visual direction and develop a modular campaign system, combining generative exploration with 3D and design craft.
Transform Every Day in motion.
A modular world of rewards.
Softly rounded objects, app-led compositions, partner cues and reward coins form a repeatable toolkit. Shared principles for materials, lighting, perspective and composition connect the individual executions.
Exploration & craft.
Generative exploration helped test early forms and compositions. Selected directions were developed further through 3D and design workflows to create the final campaign assets.
AI-led exploration
Final campaign asset
Campaign applications.
The visual system extended across partner messages, social and digital formats.
Partner creative.
Animated partner executions bring the same visual system into different rewards moments.
MILKRUN + BWS
Qantas Frequent Flyer
In the world.
